《旅游接待业》课程教学大纲 一、课程基本信息 课程代码：18230503 课程名称：旅游接待业 英文名称：Tourism Reception Industry 课程类别：专业课 学时：48学时 学 分：3 适用对象：酒店管理专业 考核方式：考查 先修课程：无 二、课程简介 本课程是旅游管理专业的基础课程。本课程的核心内容包括：旅游接待业的概念 体系、理念与方法，传统、新型和跨界旅游接待业务的主要类型和服务管理，旅游接 待业的顾客关系、服务质量、信息系统、品牌战略等的管理以及服务质量创新。 本课程基本的教学方法包括讲授法、讨论法和自主学习法。讲授法以教师课堂讲 解为主，讨论法贯穿于课堂讲授之中，针对核心理论和热点话题组织学生进行讨论， 实现学生和老师之间的有效互动：自主学习法体现在每节课前的文献阅读以及个人作 业和小组汇报上，培养学生主动学习、积极探索的学习习惯。 Tourism Reception Industry is a foundation course for students majored in tourism management.The core content of this course includes:the concept system,concepts and methods of tourism hospitality industry,the main types and service management of traditional,new and cross-border tourism hospitality business,customer relationship,service quality,information system,brand strategy,etc.in tourism hospitality industry Management and service quality innovation. This course integrates lectures,discussions and self-learning.Teachers give lectures with in-class discussions of main theories and hot issues, guaranteeing interactions between teachers and students.By doing pre-class literature reading,in-class presentations and after-class assignments, students learn and explore by themselves.1 《旅游接待业》课程教学大纲 一、课程基本信息 课程代码：18230503 课程名称：旅游接待业 英文名称：Tourism Reception Industry 课程类别：专业课 学 时：48 学时 学 分：3 适用对象：酒店管理专业 考核方式：考查 先修课程：无 二、课程简介 本课程是旅游管理专业的基础课程。本课程的核心内容包括：旅游接待业的概念 体系、理念与方法，传统、新型和跨界旅游接待业务的主要类型和服务管理，旅游接 待业的顾客关系、服务质量、信息系统、品牌战略等的管理以及服务质量创新。 本课程基本的教学方法包括讲授法、讨论法和自主学习法。讲授法以教师课堂讲 解为主，讨论法贯穿于课堂讲授之中，针对核心理论和热点话题组织学生进行讨论， 实现学生和老师之间的有效互动；自主学习法体现在每节课前的文献阅读以及个人作 业和小组汇报上，培养学生主动学习、积极探索的学习习惯。 Tourism Reception Industry is a foundation course for students majored in tourism management. The core content of this course includes: the concept system, concepts and methods of tourism hospitality industry, the main types and service management of traditional, new and cross-border tourism hospitality business, customer relationship, service quality, information system, brand strategy, etc. in tourism hospitality industry Management and service quality innovation. This course integrates lectures, discussions and self-learning. Teachers give lectures with in-class discussions of main theories and hot issues, guaranteeing interactions between teachers and students. By doing pre-class literature reading, in-class presentations and after-class assignments, students learn and explore by themselves