4 key facts about how readers and listeners absorb information An audience creates An audience has finite meaning bit by bit and resources for reacts moment comprehension moment 1. e. The energy that it takes to focus, to decipher An audience is influenced language or symbols y surroundings, reduces the ability to -by beliefs and values comprehend by prior experiences An audience absorbs by roles and information visually as responsibilities well as textual MIT Department of Aeronautics and astronautics4 key facts about how readers and listeners absorb information1 • An audience creates meaning bit by bit and reacts moment by moment. • An audience is influenced -by surroundings, -by beliefs and values, -by prior experiences, -by roles and responsibilities. • An audience has finite resources for comprehension. – i.e. The energy that it takes to focus, to decipher language or symbols reduces the ability to comprehend. • An audience absorbs information visually as well as textually. MIT Departm ent of Aeronauti cs and 4 Astronauti cs