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Comparison of Communication Methods Criteria Time- Feedback Complexity Breadth Confiden-Encoding Decoding Space Personal Scan-Consump Channel Potential Capacity Potential tiality Ease Ease Constraint Cost Warmth Formality ability tion Time Face-to-face 1 1 S/R Telephone 1 2 4 4 S/R Group 2 2 2 3 4 S/R meetings Formal 4 2 3 5 Sender presentations Memos 4 2 1 Receiver Postal mail 5 1 Receiver Fax 3 3 Receiver Publications 5 1 1 Receiver Bulletin boards 4 3 1 Receiver Audiol 4 Receiver videotapes Hot lines 2 Receiver Email 3 3 4 Receiver Computer 1 3 4 S/R conference Voice mail 2 2 4 Receiver Tele 2 3 2 3 3 S/R conference Video 3 2 2 2 3 S/R conference Nore:Ratings are on a 1-5 scale where 1=high and 5=low.Consumption time refers to who controls the reception of communication.S/R means the sender and recenve share control. PG.Clampitt Communcatngfor Mangrial Ecivness (Newbury Park CA:Sae Publications 1991).p.136. ©Prentice Hall,2002 11-9Comparison of Communication Methods © Prentice Hall, 2002 11-9
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