Business Consulting Services 4.2.1品牌类型 功能品牌 除了满足消费者的基本要求之外,许多功能品牌通常通过以下两 个手段将自己和竞争对手区分开来 更优越的性能( superior performance 更经济的选择( superior economy Commission I Gardens Group Strategy Project I Best Practices @2005 SJTU Management SchoolBusiness Consulting Services 9 Commission | Gardens Group Strategy Project | Best Practices © 2005 SJTU Management School 4.2.1品牌类型----功能品牌 ▪ 除了满足消费者的基本要求之外，许多功能品牌通常通过以下两 个手段将自己和竞争对手区分开来： 更优越的性能(superior performance) 更经济的选择(superior economy)