Value Chain Management (cont. Goal of Value Chain Management create a value chain strategy that meets and exceeds customers'needs recognizes that ultimately customers are the ones with power create a full and seamless integration among all members of the chain sequence of participants work together as a team each adds a component of value to the overall process the better the collaboration among chain participants, the better the customer solutions ©Prentice Hall,2002 19-11 Value Chain Management (cont.) Goal of Value Chain Management – create a value chain strategy that meets and exceeds customers’ needs • recognizes that ultimately customers are the ones with power – create a full and seamless integration among all members of the chain • sequence of participants work together as a team • each adds a component of value to the overall process • the better the collaboration among chain participants, the better the customer solutions © Prentice Hall, 2002 19-11