10 Chilled foods Table ls Continued Product area Key product development Cooked poultry Varieties of joints e. g. breast, leg or wings or whole birds in many thnic flavours now commor Can be reheated or eaten cold with salads or ideal for snacks and Also available sliced and flavoured and cut into strips or chunks Not only prepacked but also available on deli counter Home Meal Replacement market is growing one of the most popular purchases is the rotisserie chicken Cooked meats Availability of ethnic meats e.g. proscuito, salami Many styles of cooked meats, straight and flavoured Different formats for different uses -thick sliced and wafer thin All suit sandwich making, snack flavour extensions The popularity of ethnic meals has led to development of ethnic- style breads e.g. flavoured topped focc S Cream-filled traditional and ethnic cakes. muffins pastries. Sold individually packaged- ideal as a snack or whole for entertaining, for a dessert Sandwiches Innovation in styles of bread, ethnic and traditional e.g. filled rolls, baguettes, croissants, wraps Innovation in fillings-children's style, ethnic, traditional, healthy eating, vegetarian Suits snacking and grazing Soups Reflecting the ongoing need for convenience, quality(particularly n terms of taste)and choice, this market has seen massive growth The flavours and combinations reflect traditional ethnic, vegetar- ian and healthy eating versions They range from cold summer soups for entertaining to hearty winter recipes, as meal replacem Fruit juices Juices, drinks, nectars, smoothies freshly squeezed, smoot with bits, some with added vitamins Many exotic flavour combinations Seen as healthy and consumption increases in hot weather Some organic varieties available Yoghurts One of the oldest products in the supermarket but the range of products on offer is astounding The biggest market is the children's sector Low-fat and very low-fat yoghurts constitute a big market Luxury yoghurts are also important, as are plain natural Bio yoghurts also have a following and it is expected that in the uture functional yoghurts will grow e. g. Maval, Benecol Organic also have a niche sector Sold as individuals, multipacks and split pots- ideal for snackingTable I.5 Continued Product area Key product development Cooked poultry • Varieties of joints e.g. breast, leg or wings or whole birds in many ethnic flavours – now commonplace • Can be reheated or eaten cold with salads or ideal for snacks and sandwiches • Also available sliced and flavoured and cut into strips or chunks for cooking • Not only prepacked but also available on deli counter • Home Meal Replacement market is growing – one of the most popular purchases is the rotisserie chicken Cooked meats • Availability of ethnic meats e.g. proscuito, salami • Many styles of cooked meats, straight and flavoured • Different formats for different uses – thick sliced and wafer thin • All suit sandwich making, snacking Bakery Savoury • Started with the garlic bread concept, of which there are many flavour extensions • The popularity of ethnic meals has led to development of ethnic￾style breads e.g. flavoured topped foccacia Sweet • Cream-filled traditional and ethnic cakes, muffins, desserts and pastries. Sold individually packaged – ideal as a snack or whole for entertaining, for a dessert Sandwiches • Innovation in styles of bread, ethnic and traditional e.g. filled rolls, baguettes, croissants, wraps • Innovation in fillings – children’s style, ethnic, traditional, healthy eating, vegetarian • Suits snacking and grazing Soups • Reflecting the ongoing need for convenience, quality (particularly in terms of taste) and choice, this market has seen massive growth • The flavours and combinations reflect traditional ethnic, vegetar￾ian and healthy eating versions • They range from cold summer soups for entertaining to hearty winter recipes, as meal replacements • Many are microwaveable Fruit juices and drinks • Juices, drinks, nectars, smoothies – freshly squeezed, smooth, ‘with bits’, some with added vitamins • Many exotic flavour combinations • Seen as healthy and consumption increases in hot weather • Some organic varieties available Yoghurts • One of the oldest products in the supermarket but the range of products on offer is astounding • The biggest market is the children’s sector • Low-fat and very low-fat yoghurts constitute a big market • Luxury yoghurts are also important, as are plain natural • Bio yoghurts also have a following and it is expected that in the future functional yoghurts will grow e.g. Maval, Benecol • Organic also have a niche sector • Sold as individuals, multipacks and split pots – ideal for snacking 10 Chilled foods