Introduction 9 Table 1.5 Continued Product area Key product development Rice(continued). Arborio rice (Italian risotto rice) eaten as a ready meal. The traditional dish is quite time consuming- microwave reheating makes this a very quick meal alads, layered Ready prepared salad combinations now incorporate many salads and deli different salad ingredients, e.g. raddichio, endive, rockette, lambs Fresh oil-based salad dressings are now also a feature of the Pre-washed salads offer healthy, convenient product which can be tailored to todays eating requirements All-year-round availability Ideal for sandwiches and replicating restaurant-style foods and presentations Organic possibilities Dressed salads, layered salads and deli-style salads reflect choice of ingredients, different styles of eating, snacking, healthy vegetarian and ethnic flavours and styles Salad dressings -a huge variety of many flavours, reflecting thnic influences and healthy eating Savoury Pasta sauces no longer a niche market-to accompany pasta which convenient, easy to prepare, healthy and extremely versatile fitting today's lifestyles Many new flavour sauces- microwaveable in the pot Stir fry sauces, in many flavours and ideal for quick cook stir fries again convenient, easy to prepare, healthy and extremely Custard sauces-indulgent with cream and healthy eating versions now commonplace. Some flavoured varieties available Microwave reheat in the container for real convenience Cream Additions to the standard presentations of double, single and whipping cream have been clotted, extra thick, spooning, alcohol flavoured and low-fat cream alternatives. All these presentations are now commonplace many alcohol varieties, some using dual branding, available at Christmas time Again, convenience and quick ation of fresh products at a rice premium -suiting todays lifestyle Ready prepared and ready to cook, some with added value sauces, dressings and flavoured butters- microwaveable in the pack May be just bunches of carrots or upmarket variety mixes, or stir ry combinations using ethnic ingredients No preparation, no waste, quick and easy and versatile no preparation quick reheat times and most often accompaniments microwaveable Mix and match with main ingredient (i.e. meat, poultry)to create variety e.g. flavoured mashed potato, roasted vegetables, cauli- flower cheeseTable I.5 Continued Product area Key product development Rice (continued) • Arborio rice (Italian risotto rice) eaten as a ready meal. The traditional dish is quite time consuming – microwave reheating makes this a very quick meal Salads, layered salads and deli dressings • Ready prepared salad combinations now incorporate many different salad ingredients, e.g. raddichio, endive, rockette, lambs lettuce • Fresh oil-based salad dressings are now also a feature of the chilled cabinet • Pre-washed salads offer healthy, convenient product which can be tailored to today’s eating requirements • All-year-round availability • Ideal for sandwiches and replicating restaurant-style foods and presentations • Organic possibilities • Dressed salads, layered salads and deli-style salads reflect choice of ingredients, different styles of eating, snacking, healthy, vegetarian and ethnic flavours and styles • Salad dressings – a huge variety of many flavours, reflecting ethnic influences and healthy eating Sauces Savoury • Pasta sauces no longer a niche market – to accompany pasta which is convenient, easy to prepare, healthy and extremely versatile – fitting today’s lifestyles • Many new flavour sauces - microwaveable in the pot • Stir fry sauces, in many flavours and ideal for quick cook stir fries – again convenient, easy to prepare, healthy and extremely versatile Sweet • Custard sauces – indulgent with cream and healthy eating versions now commonplace. Some flavoured varieties available • Microwave reheat in the container for real convenience Cream • Additions to the standard presentations of double, single and whipping cream have been clotted, extra thick, spooning, alcohol flavoured and low-fat cream alternatives. All these presentations are now commonplace – many alcohol varieties, some using dual branding, available at Christmas time Vegetables • Again, convenience and quick preparation of fresh products at a price premium – suiting today’s lifestyles • Ready prepared and ready to cook, some with added value sauces, dressings and flavoured butters – microwaveable in the pack • May be just bunches of carrots or upmarket variety mixes, or stir fry combinations using ethnic ingredients • No preparation, no waste, quick and easy and versatile Vegetable accompaniments • Convenient, no preparation quick reheat times and most often microwaveable • Mix and match with main ingredient (i.e. meat, poultry) to create variety e.g. flavoured mashed potato, roasted vegetables, cauli￾flower cheese Introduction 9