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)Speak out with one or two sentence(s)in English to your partner using the following words or phrases,and then your partner interprets them into Chinese: Key account,exhibit,early-bird discount. Frequent exhibitor,special services,customer sources. Show updates,keep pace with,the latest progress. Leading player,piles of orders,set up contact with Junk mail,mass e-mail,promotional materials,potential customer. (三)思考与实践 How to make sales calls/cold calls? (四)教学方法与手段 本章教学主要采用的方法和手段有课堂讲授、多媒体教学、网络辅助教学组、 课堂讨论等。 思政元素:建立客商数据库,要具备保守商业秘密的素养,重视行业秩序 第五章Push for decision of participation催促参展 (一)目的与要求 successful exhibitors use many ways to promote their stands.How to Attract More Buyers and prospective customers to your Booth? (二)教学内容 第-节Scenario 1 1.主要内容 A face-to-face call.Connie is making a visit to a multinational company,and talking with Harry,the senior director about participation in the show.She'quite tactful in dealing with various questions with customers. 2.基本概念和知识点 12 12 ) Speak out with one or two sentence(s) in English to your partner using the following words or phrases, and then your partner interprets them into Chinese: Key account, exhibit, early-bird discount. Frequent exhibitor, special services, customer sources. Show updates, keep pace with, the latest progress. Leading player, piles of orders, set up contact with Junk mail, mass e-mail, promotional materials, potential customer. (三)思考与实践 How to make sales calls/cold calls? (四)教学方法与手段 本章教学主要采用的方法和手段有课堂讲授、多媒体教学、网络辅助教学组、 课堂讨论等。 思政元素:建立客商数据库,要具备保守商业秘密的素养,重视行业秩序。 第五章 Push for decision of participation 催促参展 (一)目的与要求 Successful exhibitors use many ways to promote their stands. How to Attract More Buyers and prospective customers to your Booth? (二)教学内容 第一节 Scenario 1 1. 主要内容 A face-to-face call. Connie is making a visit to a multinational company, and talking with Harry, the senior director about participation in the show. She’ quite tactful in dealing with various questions with customers. 2. 基本概念和知识点
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