H How the Press is Funded The two main sources of revenue are the cover price: the tabloids are cheaper but, because of their wider circulation a larger percentage of their revenue comes from this source; advertising: this is the main source of revenue for most publicationsHow the Press is Funded ◼ The two main sources of revenue are : ◼ the cover price : the tabloids are cheaper but, because of their wider circulation, a larger percentage of their revenue comes from this source; ◼ advertising : this is the main source of revenue for most publications ◼