Ownership- from Press Barons to Media moghuls Commercial media ownership has increasingly tended towards concentration and conglomeration News International (see p 259)is one example of a global multi -media conglomerate Its owner, Rupert Murdoch, also has interests in computer software, energy and transport, as well as book publishingOwnership– from Press Barons to Media Moghuls ◼ Commercial media ownership has increasingly tended towards concentration and conglomeration . ◼ News International (see p 259) is one example of a global multi - media conglomerate. ◼ Its owner, Rupert Murdoch, also has interests in computer software, energy and transport, as well as book publishing