Abstract In the process of handling crises, crisis communication forms an important part Set in the context of challenges posed by frequent crises encountered by our country this year, this article conducts a case study of the most recent crisis faced by this country, i.e., the Sanlu contaminated milk eventAbstract • In the process of handling crises, crisis communication forms an important part. Set in the context of challenges posed by frequent crises encountered by our country this year, this article conducts a case study of the most recent crisis faced by this country, i.e., the Sanlu contaminated milk event