The Manager As Decision Maker(cont.) Role of Intuition intuitive decision making subconscious process of making decisions on the basis of experience and accumulated judgment does not rely on a systematic or thorough analysis of the problem generally complements a rational analysis ©Prentice Hall,2002 6-14The Manager As Decision Maker (cont.) Role of Intuition – intuitive decision making - subconscious process of making decisions on the basis of experience and accumulated judgment • does not rely on a systematic or thorough analysis of the problem • generally complements a rational analysis © Prentice Hall, 2002 6-14