What Is Intuition? Decisions based on experience Decisions based on ethical values Experienced- Decisions based or culture based decisions on feelings and emotions Values or Affect- ethics-based initiated decisions Intuition decisions Subconscious Cognitive- mental based processing decisions Decisions based Decisions based on subconscious on skills. data knowledge, or training ©Prentice Hall,.2002 6-15 What Is Intuition? Decisions based on experience Decisions based on feelings and emotions Decisions based on ethical values or culture Decisions based on subconscious data Decisions based on skills, knowledge, or training Intuition Affect￾initiated decisions Experienced￾based decisions Values or ethics-based decisions Subconscious mental processing Cognitive￾based decisions © Prentice Hall, 2002 6-15