4.Problem-solving. 5.Case study:Profit or principle?Decide if a manager has acted unethically and what action to take. 6.Writing:letter (3)What is the right ideology and political viewpoint toward our country and the communist party? Unit 12 International marketing (1)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2）Teaching content 1.Discussion of international brands 2.Reading:Coffee culture.Listening:an interview with a marketing specialist. 3.Language work:Marketing collocations.Noun compounds and noun phrases. 4.Brainstorming. 5.Case study:Zumo-creating a global brand:Reposition a sports drink for the global market 6.Writing:sales letter 3 )How to disseminate ideological and political viewpoints in the international market?How to defend those points if your foreign counterparts disagree with you? Unit 13 Risk (1)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 9 4. Problem-solving. 5. Case study: Profit or principle? Decide if a manager has acted unethically and what action to take. 6. Writing: letter ( 3 )What is the right ideology and political viewpoint toward our country and the communist party? Unit 12 International marketing ( 1 ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Discussion of international brands. 2. Reading: Coffee culture. Listening: an interview with a marketing specialist. 3. Language work: Marketing collocations. Noun compounds and noun phrases. 4. Brainstorming. 5. Case study: Zumo-creating a global brand: Reposition a sports drink for the global market. 6. Writing: sales letter. ( 3 )How to disseminate ideological and political viewpoints in the international market? How to defend those points if your foreign counterparts disagree with you? Unit 13 Risk ( 1 ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own