组织与战略管理 488-503 34] Joshi A. Jackson S E. Understanding Work Team Diversity: Challenges and Opportunities[M]. West Sussex, UK: Wiley, 2003 35 Jackson S. E. Joshi A. Diversity in Social Context: A Multi-attribute, Multilevel Analysis of Team Diversity and Sales Perfor- lance[J]. Journal of Organizational Behavior, 2004, 25(6): 675-702 [36] Joshi A, Liao H. Jackson S. E. Cross-level Effects of Workplace Diversity on Sales Performance and Pay[J]. The Academy of Man- agement Journal, 2006, 493: 459-481 [37 Jehn K. A. Northcraft G. B Neale M. A. Why Differences Make a Difference: A Field Study of Diversity, Conflict, and Performance Workgroups[J. Administrative Science Quarterly, 1999, 44(4): 741-763 [38 Jehn K. A, Bezrukova K. A Field Study of Group Diversity, Workgroup Context, and Performance[J]. Journal of Orga Behavior,200425(6:703-729 [391 Barbara B. F. Huo B. F, Zhao X. D. The Impact of Supply Chain Integration on Performance: A Contingency and Configuration Approach(J] Journal of Operations Management, 2010, 28(1): 58-71 A Review of Organizational Research Methods Liang Qiaozhuan, Zhang Jing and Meng Ye School of Management, Xi an Jiaotong University, Xi an 710049) Abstract: The classical issue of how to deal with the relationship between organizational structure and organizational member, and between internal and extermal environmental factors needs to be reconsidered under current complex and fast changing environment The paper summarizes the evolution of organizational research paradigms. By using configurational approach, such organizational issues as disintegration and causal ambiguity can be resolved much more better than using traditional approach under fast changing environment. (上接第73页) The Dimensions and Measurement of the Product Creativity Based on Consumer Experience Chen Xinkang and Lan Lan (1. Institute for World Expo Economy, Shanghai University of Finance and Economics, Shanghai 200433 2.School of International Business Administration, Shanghai University of Finance and Economics, Shanghai 200433) Abstract: Creativity is a personal or social phenomenon related to individual judgment or social judgment. Researches on creativity from the perspective of consumers have been increasing abroad, but there is not any empirical research on creativity experience in China mainland so far. In this paper, we explore the scale of creativity based on consumer perception by conducting exploratory factor analysis and confirmatory factor analysis, and then build a three-dimension scale of creativity experience(SCE): novelty, style and identi fication, analyzing creativity from the perspective of objective social criteria and subjective individual experience. It sheds light on creativity researches and completes previous assessment model, which is either too subjective or short of interaction between individuals. Key words: product creativity, experience, dimension, scale of creativity experience ( SCE 21994-2016 China Academic Journal Electronic Publishing Hou MANAGEMENT REVIE W Vol 24w, No 06( 2012)113MANAGEMENT REVIEW Vol.24 No.06（2012） 488-503 [34] Joshi A., Jackson S. E. Understanding Work Team Diversity: Challenges and Opportunities[M]. West Sussex, UK: Wiley, 2003 [35] Jackson S. E., Joshi A. Diversity in Social Context: A Multi-attribute, Multilevel Analysis of Team Diversity and Sales Perfor－ mance[J]. Journal of Organizational Behavior, 2004,25(6):675-702 [36] Joshi A., Liao H., Jackson S. E. Cross-level Effects of Workplace Diversity on Sales Performance and Pay[J]. The Academy of Man－ agement Journal, 2006,49(3):459-481 [37] Jehn K. A., Northcraft G. B., Neale M. A. Why Differences Make a Difference: A Field Study of Diversity, Conflict, and Performance in Workgroups[J]. Administrative Science Quarterly, 1999,44(4):741-763 [38] Jehn K. A, Bezrukova K. A Field Study of Group Diversity, Workgroup Context, and Performance[J]. Journal of Organizational Behavior, 2004,25(6):703-729 [39] Barbara B. F., Huo B. F., Zhao X. D. The Impact of Supply Chain Integration on Performance: A Contingency and Configuration Approach[J]. Journal of Operations Management, 2010,28(1):58-71 （上接第 73 页） The Dimensions and Measurement of the Product Creativity Based on Consumer Experience Chen Xinkang1,2 and Lan Lan2 (1.Institute for World Expo Economy, Shanghai University of Finance and Economics, Shanghai 200433; 2.School of International Business Administration, Shanghai University of Finance and Economics, Shanghai 200433) Abstract: Creativity is a personal or social phenomenon related to individual judgment or social judgment. Researches on creativity from the perspective of consumers have been increasing abroad, but there is not any empirical research on creativity experience in China mainland so far. In this paper, we explore the scale of creativity based on consumer perception by conducting exploratory factor analysis and confirmatory factor analysis, and then build a three-dimension scale of creativity experience (SCE): novelty, style and identi fication, analyzing creativity from the perspective of objective social criteria and subjective individual experience. It sheds light on creativity researches and completes previous assessment model, which is either too subjective or short of interaction between individuals. Key words：product creativity, experience, dimension, scale of creativity experience (SCE) 组织与战略管理 A Review of Organizational Research Methods Liang Qiaozhuan, Zhang Jing and Meng Yao (School of Management, Xi’an Jiaotong University, Xi’an 710049) Abstract: The classical issue of how to deal with the relationship between organizational structure and organizational member, and between internal and external environmental factors needs to be reconsidered under current complex and fast changing environment. The paper summarizes the evolution of organizational research paradigms. By using configurational approach, such organizational issues as disintegration and causal ambiguity can be resolved much more better than using traditional approach under fast changing environment. Key words: organization, research paradigms, configuration 113