INTRODUCTION ANALYSIS & OPINIONS SOLUTION US TIFICATION INFORMATION OF BENJY'S What is Benjy's a $40 billion electronics and appliance FACING A BIG PROBLEM retailer with both brick-and-mortar and on line stores1 INFORMATION OF BENJY’S What is Benjy’s A $40 billion electronics and appliance retailer with both brick-and-mortar and on￾line stores. Benjy’s INTRODUCTION ANALYSIS & OPINIONS SOLUTIONS JUSTIFICATION