INTRODUCTION ANALYSIS & OPINIONS SOLUTION US TIFICATION 2 THE DILEMMA OF BENJYS Last quarter Benjy's suffered a sharp decline in sales-almost $700 million. Difficult to Showroom Impossible to match online phenomenon/ stop rices showroom Although Benjys takes More people tend to 1.Technology enables low price and high purchase products customers to do so volume"as its objective, especially electronics in 2. f customers feel they can' t afford to online shops who offer disrespected and match online prices due lower prices cause their offended they may to its operating lack of an off-line store refuse to walk into procedures while search for them in2 THE DILEMMA OF BENJY’S 1.Technology enables customers to do so 2. If customers feel disrespected and offended they may refuse to walk into Benjy’s More people tend to purchase products, especially electronics in online shops who offer lower prices cause their lack of an off-line store, while search for them in brick-and-mortar stores Although Benjy’s takes “low price and high volume” as its objective, they can’t afford to match online prices due to its operating procedures Last quarter Benjy’s suffered a sharp decline in sales—almost $700 million. Showroom phenomenon Difficult to match online prices Impossible to stop showrooming INTRODUCTION ANALYSIS & OPINIONS SOLUTIONS JUSTIFICATION