INTRODUCTION ANALYSIS & OPINIONS SOLUTION US TIFICATION 3 BENJYS SOLUTIONS AND RESULT Bens Unexpected CEo’s idea result idea 1. increase the difficulty of 1. close some brick-and showrooming mortar stores 2. match online prices Come to Benjy's to get educated, then buy products 2. train the employees to be more helpful and attentive Effectice in the short-term Higher-cost Low-cost Better in the long run3 BENJY’S SOLUTIONS AND RESULT 1.increase the difficulty of showrooming, 2.match online prices 1.close some brick-and￾mortar stores 2. train the employees to be more helpful and attentive Ben’s idea Unexpected result CEO’s idea Effectice in the short-term Low-cost Higher-cost Risky Better in the long run Come to Benjy’s to get educated, then buy products online INTRODUCTION ANALYSIS & OPINIONS SOLUTIONS JUSTIFICATION