INTRODUCTION ANALYSIS & OPINIONS SOLUTION US TIFICATION 4 REASONS BEHIND FAILURE Customers think what Psychologists suggest that Benjys did a hassle too much enthusiasm will freeze consumers See little benefits behind shopping desires4 REASONS BEHIND FAILURE Customers think what Benjy’s did a hassle. See little benefits behind. Psychologists suggest that too much enthusiasm will freeze consumers’ shopping desires. INTRODUCTION ANALYSIS & OPINIONS SOLUTIONS JUSTIFICATION