19 countries with more than a billion people now have pack warning laws at the highest level of achievement in this policy area. have been refined and,where possible,made are covered by two or more measures at a billion people now have pack warning consistent with new and evolving WHO FCTC the highest level of achievement.Gains laws at the highest level of achievement in guidelines.Data from the 2009 report have were made in all areas,with a total of this policy area,a gain of three countries been reanalysed to be consistent with these 30 countries enacting at least one new (with nearly half a billion people)that have new categories,allowing for more direct MPOWER measure at the highest level since passed such legislation within the past comparisons of the data across both reports. 2008.Anti-tobacco mass media campaigns, two years.Notably,the United States of This year continues the practice of printing a an MPOWER measure assessed for the first America will move from very weak warning streamlined summary version of the report time for this report,occurred in 23 countries label requirements to among the world's and publishing more detailed country-specific reaching 1.9 billion people during 2009 and strongest in 2012,when its new warning data online (http://www.who.int/tobacco). 2010. label regulations are scheduled to be implemented. Substantial progress continues to be made Together,health warning labels and anti- in applying the MPOWER measures.Roughly tobacco mass media campaigns are the This year's report also provides,for the 3.8 billion people(55%of the world's most widely embraced MPOWER measures, first time ever,systematically collected population)are covered by at least one based on population coverage.The MPOWER information about anti-tobacco mass media measure at the highest level of achievement, measure showing the largest progress campaigns,a highly effective method of including 1.1 billion people covered by a since the 2009 report,based on population warning the public about the dangers of new policy since 2008.More than 1 billion coverage,is provision of health warning tobacco.The data reveal the promising people (17%of the world's population) labels on tobacco packaging.More than work being done in this area-more than SHARE OF THE WORLD POPULATION COVERED BY SELECTED TOBACCO CONTROL POLICIES,2010 100% 90% d od 80% 70% 60% 50% 46% 40% 30% 28% 20% 14 5% 11% 10% 6% 8% 0% M P 0 W E R Monitoring Smoke-free Cessation Warning Mass Advertising Taxation environments programmes labels media bans Note:The tobacco control policies depicted here correspond to the highest level of achievement at the national level;for the definitions of these highest categories refer to Technical Note L. WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC,2011 9WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 9 W 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Share of world population 11% P Smoke-free environments 14% O Cessation programmes 15% Warning labels 28% Mass media E Advertising bans 6% 8% R Taxation M Monitoring 46% Share of the world population covered by selected tobacco control policies, 2010 Note: The tobacco control policies depicted here correspond to the highest level of achievement at the national level; for the definitions of these highest categories refer to Technical Note I. have been refined and, where possible, made consistent with new and evolving WHO FCTC guidelines. Data from the 2009 report have been reanalysed to be consistent with these new categories, allowing for more direct comparisons of the data across both reports. This year continues the practice of printing a streamlined summary version of the report and publishing more detailed country-specific data online (http://www.who.int/tobacco). Substantial progress continues to be made in applying the MPOWER measures. Roughly 3.8 billion people (55% of the world’s population) are covered by at least one measure at the highest level of achievement, including 1.1 billion people covered by a new policy since 2008. More than 1 billion people (17% of the world’s population) are covered by two or more measures at the highest level of achievement. Gains were made in all areas, with a total of 30 countries enacting at least one new MPOWER measure at the highest level since 2008. Anti-tobacco mass media campaigns, an MPOWER measure assessed for the first time for this report, occurred in 23 countries reaching 1.9 billion people during 2009 and 2010. Together, health warning labels and anti￾tobacco mass media campaigns are the most widely embraced MPOWER measures, based on population coverage. The MPOWER measure showing the largest progress since the 2009 report, based on population coverage, is provision of health warning labels on tobacco packaging. More than a billion people now have pack warning laws at the highest level of achievement in this policy area, a gain of three countries (with nearly half a billion people) that have passed such legislation within the past two years. Notably, the United States of America will move from very weak warning label requirements to among the world’s strongest in 2012, when its new warning label regulations are scheduled to be implemented. This year’s report also provides, for the first time ever, systematically collected information about anti-tobacco mass media campaigns, a highly effective method of warning the public about the dangers of tobacco. The data reveal the promising work being done in this area – more than 19 countries with more than a billion people now have pack warning laws at the highest level of achievement in this policy area