1.9 billion people(28%of the world's gains have been made in this area since quit tobacco use,exposed to effective population)live in the 23 countries that ran 2008-16 additional countries have passed health warnings through tobacco package at least one strong anti-tobacco mass media national legislation that bans smoking in labelling and mass media campaigns, campaign during the reporting period.Only all public places and workplaces,including protected against tobacco industry seven of the 23 countries that ran a strong bars and restaurants,with the result that marketing tactics and covered by taxation campaign are classified as high-income- over 385 million people have been newly policies designed to decrease tobacco use the majority reporting exemplary campaigns protected from the health harms of tobacco and fund tobacco control and other health are low-or middle-income countries, smoke.An additional 100 million people programmes.Perseverance by all countries providing evidence that all countries, are protected by comprehensive smoke- in expanding the reach of tobacco control regardless of income level,can run effective free laws that have been passed at the programmes is needed to achieve the goal mass media campaigns. subnational level since 2008. of a tobacco-free world,and is critical to saving the lives of the billion people who The WHO Report on the Global Tobacco As countries continue to build on the may otherwise die from tobacco-related Epidemic,2009 focused on the importance progress achieved since becoming Parties illness this century. of protecting the public from the dangers to the WHO FCTC,more people are being of second-hand tobacco smoke through protected from the harms of second-hand comprehensive smoke-free laws.Substantial tobacco smoke,provided with help to More than 1.9 billion people live in the 23 countries that ran at least one strong anti-tobacco mass media campaign during the reporting period. 10 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC,201110 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 quit tobacco use, exposed to effective health warnings through tobacco package labelling and mass media campaigns, protected against tobacco industry marketing tactics and covered by taxation policies designed to decrease tobacco use and fund tobacco control and other health programmes. Perseverance by all countries in expanding the reach of tobacco control programmes is needed to achieve the goal of a tobacco-free world, and is critical to saving the lives of the billion people who may otherwise die from tobacco-related illness this century. 1.9 billion people (28% of the world’s population) live in the 23 countries that ran at least one strong anti-tobacco mass media campaign during the reporting period. Only seven of the 23 countries that ran a strong campaign are classified as high-income – the majority reporting exemplary campaigns are low- or middle-income countries, providing evidence that all countries, regardless of income level, can run effective mass media campaigns. The WHO Report on the Global Tobacco Epidemic, 2009 focused on the importance of protecting the public from the dangers of second-hand tobacco smoke through comprehensive smoke-free laws. Substantial gains have been made in this area since 2008 – 16 additional countries have passed national legislation that bans smoking in all public places and workplaces, including bars and restaurants, with the result that over 385 million people have been newly protected from the health harms of tobacco smoke. An additional 100 million people are protected by comprehensive smoke￾free laws that have been passed at the subnational level since 2008. As countries continue to build on the progress achieved since becoming Parties to the WHO FCTC, more people are being protected from the harms of second-hand tobacco smoke, provided with help to More than 1.9 billion people live in the 23 countries that ran at least one strong anti-tobacco mass media campaign during the reporting period