Multiple messages and sources create CONFUSION AND UNCERTAINTY Leading to new questions national cultures are less we‖ able to answer -but In a global society, we dont have a sense of the appropriate rules by which all can live Cross-Cultural ManagementCross-Cultural Management 5 Multiple messages and sources create CONFUSION AND UNCERTAINTY • Leading to new questions national cultures are less well able to answer – but • In a global society, we don’t have a sense of the appropriate rules by which all can live