PEOPLE LOOK AT ALTERNATIVE ENTITIES FOR CULTURAL DIRECTION Afiliative groups e.g., ethnic groups Nongovernmental organizations, e.g,the Womens League for peace and freedom Religious groups Regional associations, e.g., Economic Union Business organizations Cross-Cultural ManagementCross-Cultural Management 4 PEOPLE LOOK AT ALTERNATIVE ENTITIES FOR CULTURAL DIRECTION • Affiliative groups e.g., ethnic groups • Nongovernmental organizations, e.g., the Women’s League for Peace and Freedom • Religious groups • Regional associations, e.g., Economic Union • Business organizations