影啊消费者行为的因素 5-5 社会 Groups . Membership Reference Family Husband, wife, kids Social Factors .Influencer, buyer, user Roles and Status 商务策划学院2002商务策划学院 2002 影响消费者行为的因素 5-5 : 社会 Groups •Membership •Reference Family •Husband, wife, kids •Influencer, buyer, user Roles and Status Social Factors