影啊消费者行为的因素 5-6 个人 Personal Influences Age and Family Life Cycle Stage Occupation Economic Situation Personality Self-Concept Lifestyle Identification Activities Opinions Interests 商务策划学院2002商务策划学院 2002 影响消费者行为的因素 5-6 : 个人 Personal Influences Age and Family Life Cycle Stage Occupation Economic Situation Lifestyle Identification Activities Opinions Interests Personality & Self-Concept