上游充通大粤 SHANGHAI JIAO TONG UNIVERSITY Project Objective The first step in the planning process. It is the expected result or end product. It must be clear,attainable,specific and measurable. It is usually defined in terms of scope,schedule and cost. Sometimes it may be modified as the project proceeds (agreed by the PM and the client).Project Objective The first step in the planning process. It is the expected result or end product. It must be clear, attainable, specific and measurable. It is usually defined in terms of scope, schedule and cost. Sometimes it may be modified as the project proceeds (agreed by the PM and the client)