The main contents of this course indude the development and trend of the international hotel management,the innovation of China's hotel culture,business (Technology)model,hotels strategy of talents,brand group-developing,internationalization and the hotel industry regulation and so on. Through the course of learning,to enable students to realize:blind study mode of Western Hotel industry or to the western mode as a benchmark appropriately integrated into the Chinese cultural elements are not the correct strategic thinking to develop our hotel industry,we should mainly rely on the Chinese culture.from the inside to the outside of the natural growth.and contain some Western concept which able to use of integrating,integrated for innovation,to create a set of hotel industry"model of China's service to cater to the accounted for an absolute mainstay of domestic tourist consumption demand,value orientation,and to meet the domestic hotel employees behavior and way of thinking. 三、课程性质与教学目的 《酒店战略管理》属于专业必修课。本课程通过对国际酒店经营思想的演变 与趋势，结合后现代哲学思潮、体验经济理论、文化轴心理论、地方性理论、原 真性理论、全球化与半全球化理论、核心竞争力理论、品牌塑造相关理论等相关 理论，在对国际酒店产业发展现状分析的基础上，探索基于民族传统文化的中国 酒店产业转型升级、创造酒店业的“中国服务”模式、赶超因际现代酒店企业的 战略发展思路，使学生认识到发挥中华传统文化优势，扬长避短，自成体系是中 国酒店产业的正确战略发展思路，也是坚定中华文化自信的表现，使学生对中 国酒店产业发展战略有一个正确的认识 四、教学内容及要求 导论：文化与旅游融合背景下的中国酒店产业 (一)目的与要求 1.了解文旅融合的相关研究成果 2.了解中国服务的内涵与背景 3.理解酒店业的“中国服务”内涵，坚定基于中华民族文化的酒店产业发展 思路 (二)教学内容 1.学者们对文旅融合的相关研究成果 2.创造酒店业的“中国服务”模式是文旅融合背景下中国酒店产业发展战略 22 The main contents of this course include the development and trend of the international hotel management, the innovation of China’s hotel culture,business (Technology)model, hotels’ strategy of talents,brand, group-developing,internationalization and the hotel industry regulation and so on. Through the course of learning, to enable students to realize: blind study mode of Western Hotel industry or to the western mode as a benchmark appropriately integrated into the Chinese cultural elements are not the correct strategic thinking to develop our hotel industry, we should mainly rely on the Chinese culture, from the inside to the outside of the natural growth, and contain some Western concept which able to use of integrating, integrated for innovation, to create a set of hotel industry "model of China's service to cater to the accounted for an absolute mainstay of domestic tourist consumption demand, value orientation, and to meet the domestic hotel employees behavior and way of thinking. 三、课程性质与教学目的 《酒店战略管理》属于专业必修课。本课程通过对国际酒店经营思想的演变 与趋势，结合后现代哲学思潮、体验经济理论、文化轴心理论、地方性理论、原 真性理论、全球化与半全球化理论、核心竞争力理论、品牌塑造相关理论等相关 理论，在对国际酒店产业发展现状分析的基础上，探索基于民族传统文化的中国 酒店产业转型升级、创造酒店业的“中国服务”模式、赶超国际现代酒店企业的 战略发展思路，使学生认识到发挥中华传统文化优势，扬长避短，自成体系是中 国酒店产业的正确战略发展思路，也是坚定中华文化自信的表现，使学生对中 国酒店产业发展战略有一个正确的认识。 四、教学内容及要求 导论：文化与旅游融合背景下的中国酒店产业 （一）目的与要求 1.了解文旅融合的相关研究成果 2.了解中国服务的内涵与背景 3.理解酒店业的“中国服务”内涵，坚定基于中华民族文化的酒店产业发展 思路 （二）教学内容 1.学者们对文旅融合的相关研究成果 2.创造酒店业的“中国服务”模式是文旅融合背景下中国酒店产业发展战略