尉纤所蜀号大孝 《商务英语》 授课教案 6.manufacture an industry in which mechanical power and machinery are employed制造，制造业，制 成品 7.product presentation a formal product introduction正式的产品介绍，产品展示 Product presentation: Styling/design packaging Purposes To bring products to a customer's notice; To give the product a"brand image"; To identify the company that made the product. 8. publicity the act,process,or occupation of disseminating information to gain public interest, 传效用 Publicity/communications To find the best media and techniques Advertising;trade fair,personal selling Sales literature:leaflets,catalogues,price lists Newspapers Advertisements on T'V Radio 9.styling花式样，设计 l0.packaging the act,process,,industry,,art,or style of packing包装，包装材料 11.intermediary one that acts as an agent between persons or things媒介：在人或事物之间充当中介 的人 12.Maslow's Hierarchy of needs Our needs:eat,drink,sleep,healthy,fun,friends,esteem,achievement... Physiological Needs: such basic needs as food,clothing,shelter Hgure6. Safety Needs Sef actualization A need to be free of the fear of physical danger and deprivation of the basic physiological needs;/a need for self-preservation(able to maintain their property and/or Estecm job so they can provide food and shelter tomorrow and the next day) Social Social or Affiliation Needs Since people are social beings,they have a need to belong and to be accepted by various groups (strive for meaningful Safcty relations with others) Phystological Esteem Needs Want to be more than just a member of their group;the need for esteem-both self-esteem and respect and recognition from others(producing feelings of self-confidence, prestige,power,and control;begin to feel they are useful) Self-Actualization Needs The need to maximize one's potential,whatever it may be.A musician must play music,a poet must write,a 2《商务英语》 授课教案 6. manufacture an industry in which mechanical power and machinery are employed 制造, 制造业, 制 成品 7. product presentation a formal product introduction 正式的产品介绍，产品展示 Product presentation: Styling/design & packaging Purposes To bring products to a customer’s notice; To give the product a “brand image”; To identify the company that made the product. 8. publicity the act, process, or occupation of disseminating information to gain public interest 宣传，宣 传效用 Publicity/communications To find the best media and techniques Advertising; trade fair, personal selling Sales literature: leaflets, catalogues, price lists Newspapers Advertisements on TV Radio 9. styling 花[式]样, 设计 10. packaging the act, process, industry, art, or style of packing 包装, 包装材料 11. intermediary one that acts as an agent between persons or things 媒介：在人或事物之间充当中介 的人 12. Maslow’s Hierarchy of needs Our needs: eat, drink, sleep, healthy, fun, friends, esteem, achievement… Physiological Needs: such basic needs as food, clothing, shelter 2 an Safety Needs A need to be free of the fear of physical danger and deprivation of the basic physiological needs;/ a need for self-preservation (able to maintain their property and/or job so they can provide food and shelter tomorrow and the next day) Social or Affiliation Needs Since people are social beings, they have a need to belong d to be accepted by various groups (strive for meaningful relations with others) Esteem Needs Want to be more than just a member of their group; the need for esteem-both self-esteem and respect and recognition from others (producing feelings of self-confidence, prestige, power, and control; begin to feel they are useful) Self-Actualization Needs The need to maximize one’s potential, whatever it may be. A musician must play music, a poet must write, a