尉环经衡蜀大孝 《商务英语》 授课教案 general must win battles,a professor must teach.The desire to become what one is capable of becoming. What a man can be,he must be. Different ways to achieve self-actualization:In one person,the desire to be an ideal mother,in another,it may be expressed in managing an organization;in another it may be expressed athletically;in still another by playing the piano.In combat,a soldier may put his life on the line and rush a machine-gun nest in attempt to destroy,knowing full well that his chances for survival are low.He is not doing it for affiliation or recognition,but rather for what he thinks is important.In this case,you may consider the soldier to have self-actualized;to be maximizing the potential of what is important to him at that time. The way self-actualization is expressed can change over the life cycle.For example,a self-actualized athlete may eventually look for other areas in which to maximize potential as his or her physical attributes change over time or as his or her horizons broaden. V.Language Points 1.In your life time,whether or not you are conscious of it,you are or will be selling. 在你一生中，无论你是否意识到，你正在或即将进行推销。 (1)“whether(or not)引导一个让步状语从句，例如： whether(or not)we like a particular piece of news,all we have to do is sit in front of the tube and 'let it happen'. 不管我们喜欢不喜欢一条消息，我们所能做的只是坐在电视机前，让它过去'。 (②)“.…you are or will be selling.”是“.…you are selling or you will be selling.”的省略形式。 be conscious of知道，有察觉的 He was conscious that he must do all this. 他知道必须干这些事。 She was not conscious of his presence in the room. 她不晓得他在这房间里。 2.Manufacturers sell the products they make and farmers,the produce they grow. 制造商销售他们制造的产品，农民销售他们栽种的农产品。 (I)“(had)they make'”是定语从句，修饰products'”; (2)“and the farmer,,the produce they grow.”是“and the farmer(sells)the produce(hat)they grow.'” 的省略形式。本句中produce'”是名词，发音时，重音在前，意为“农产品(farm produce,, especially fresh fruits and vegetables)”。 3.Theaters sell entertainment,insurance companies sell financial protection against future loss, and ideas urging action can be sold,too. 剧院推销娱乐产品，保险公司兜售预防不测的金融保险，甚至某些敦促人们采取行动的建议也 可以销售。 句中有两个后置定语：“against future loss”修饰“protection”;现在分词短语“urging action(敦促采 取行动”修饰ideas'”。 4.Exporting is the process of providing the right product,in the right place,at the right time,at the right price.《商务英语》 授课教案 3 general must win battles, a professor must teach. The desire to become what one is capable of becoming. What a man can be, he must be. Different ways to achieve self-actualization: In one person, the desire to be an ideal mother; in another, it may be expressed in managing an organization; in another it may be expressed athletically; in still another by playing the piano. In combat, a soldier may put his life on the line and rush a machine-gun nest in attempt to destroy, knowing full well that his chances for survival are low. He is not doing it for affiliation or recognition, but rather for what he thinks is important. In this case, you may consider the soldier to have self-actualized; to be maximizing the potential of what is important to him at that time. The way self-actualization is expressed can change over the life cycle. For example, a self-actualized athlete may eventually look for other areas in which to maximize potential as his or her physical attributes change over time or as his or her horizons broaden. V.Language Points 1. In your life time, whether or not you are conscious of it, you are or will be selling. 在你一生中，无论你是否意识到，你正在或即将进行推销。 (1) “whether (or not)”引导一个让步状语从句，例如： whether (or not) we like a particular piece of news, all we have to do is sit in front of the tube and 'let it happen'. 不管我们喜欢不喜欢一条消息,我们所能做的只是坐在电视机前,'让它过去'。 (2) “…you are or will be selling.”是 “…you are selling or you will be selling.”的省略形式。 be conscious of 知道，有察觉的 He was conscious that he must do all this. 他知道必须干这些事。 She was not conscious of his presence in the room. 她不晓得他在这房间里。 2. Manufacturers sell the products they make and farmers, the produce they grow. 制造商销售他们制造的产品，农民销售他们栽种的农产品。 (1) “(that) they make” 是定语从句，修饰 “products”; (2) “and the farmer, the produce they grow.” 是 “and the farmer (sells) the produce (that) they grow.” 的省略形式。本句中 “produce”是名词，发音时，重音在前，意为 “农产品(farm produce, especially fresh fruits and vegetables)”。 3. Theaters sell entertainment, insurance companies sell financial protection against future loss, and ideas urging action can be sold, too. 剧院推销娱乐产品，保险公司兜售预防不测的金融保险, 甚至某些敦促人们采取行动的建议也 可以销售。 句中有两个后置定语: “against future loss”修饰“protection”; 现在分词短语 “urging action(敦促采 取行动)”修饰“ideas”。 4. Exporting is the process of providing the right product, in the right place, at the right time, at the right price