I. Managing Marketing Efforts I. Managing Marketing Efforts II. Organizing the Marketing II. Organizing the Marketing Department Department III. Four skills needed for III. Four skills needed for effective implementation effective implementation IV. Types of Control IV. Types of Control V. Marketing Control Process V. Marketing Control Process VI. Marketing Audits VI. Marketing Audits

I. What is Marketing? I. What is Marketing? II. Evolution of Marketing II. Evolution of Marketing III. Marketing Management III. Marketing Management IV. Marketing Management IV. Marketing Management Philosophies Philosophies

Chapter 7 Internet marketing 7.1. Introduction of internet marketing 7.1.1 Internet marketing defined What is internet marketing? Internet marketing or internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

Session 1 　 Overview of Marketing and Marketing Management Session 2 　 Environment and Opportunities Session 3 　 Consumer Buying Behavior Session 4 　 Business Buying Behavior Session 5 　 Marketing Information System and Marketing Research Session 6 　 Measuring and Forecasting Market Demand Session 7 　 Strategic Planning and Marketing Process Session 8 　 Market Segmentation, Targeting, and Positioning Session 19 　 Market Plan Implementation and Control Session 10 　 Product, Service and Product Development Session 11 　 Product Life-Cycle and Brand Development Session 12 　 Pricing Considerations and Approaches Session 13 　 Pricing Strategies Session 14 　 Distribution Channel Designing and Management Session 15 　 Wholesaling, Retailing, Online Marketing and Logistics Session 16 　 Integrated Marketing Communications and Advertising Session 17 　 Sales Promotion and Public Relations Session 18 　 Personal Selling, Sales and Customer Relationship Management

Chapter 8 Internet market Promotion 8.1 Introduction, category and function of Internet Marketing 8.1.1 Internet marketing conception and characteristic 1. Internet marketing What is Internet marketing? Internet marketing or Internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

I. The Importance of I. The Importance of information information II. The Marketing Information II. The Marketing Information System III. The Marketing Research III. The Marketing Research Process Process IV. Research Plan Designing IV. Research Plan Designing and Execution and Execution

Part 1 understanding marketing management Part 2 analyzing marketing opportunities Part 3 developing marketing strategies Part 4 making marketing decisions Part 5 managing and delivering marketing programs

CONTENTS 1. Marketing Marketing Concept 1.1 Definitions of Marketing 1.2 The Philosophy Marketing and the Marketing Concept. 2

I. Wholesaling I. Wholesaling II. Retailing II. Retailing III. Direct Marketing III. Direct Marketing & Online Marketing & Online Marketing IV. Logistics IV. Logistics

Marketing Management: Brief edition 1.2 The Philosophy Marketing and the Marketing Concept The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting