Course overview This course is designed for postgraduate students whose academic specialty is tourism management. With 34 periods, it is a 2-credit course for postgraduate degree The course involves students both in the theory and in the research on the currently main issues of tourism management mlay The course covers five parts(or five subjects) prevalent in the field of tourism tourism marketing, sustainable developm tourism. tor planning and development, hospitality management, travel agency management

Country parks: origin and function Country park planning and management Ecotourism: origin and definitions Ecotourism potentials in HK Constraints and limitations Introduction Ecotourism is an off-shoot of tourism Tourism is the temporary movement away from immediate home/communities and daily work environments for

Lecture 7 Tourism and Sustainable Development Tourism is the world's largest industry(WTTC et al., 1995). It employs approximately one in nine workers worldwide, comprising 6% of global gross national product (GNP) and, it has been seen as a panacea for solving many social problems and for driving economic growth

第一节历史回顾 第二节发展趋势 第三节研究热点

一、旅游资源的概念与特征 二、旅游开发的内容与原则 三、旅游规划的概念与内容

一、旅游项目创意设计的概念 二、旅游规划与开发项目创意设计的原则 三、旅游项目创意设计的内容与程序

一、旅游规划与开发的主题定位 二、旅游规划与开发的主题形象定位 三、区域旅游空间功能分区

《旅游心理学 Tourism Psychology》课程教学资源（参考文献）ANOMIE, EGO-ENHANCEMENT AND TOURISM

第一节市场分析的内容 第二节市场调研与市场分析的程序与方法 第三节旅游规划与开发的营销对策

第一节旅游资源的分类 第二节旅游资源综合评价 第三节旅游资源综合评价方法 第四节旅游资源调查方法