➢ Market overview ➢ Chinese beauty market consumer behavior ➢ Company overview & Main business ➢ L'Oréal’s business model in china ➢ L'Oré al in China ➢ Situation & competitors in China (local & intl’) ➢ Challenges & problems ➢ Recommendation

• Company overview and main business in the world • Walmart business model analysis • Walmart in China • How Walmart understand Chinese market & consumers? • Situation and competitors anaylsis (local and international) • Major problems facing Walmart • What’s the next step for Walmart?

I. Company overview and main business activities II. International mobile phone market and smart phone industry III. Samsung brand development and positioning internationally IV. Mobile phone market in China V. Samsung in China VI. Samsung marketing and branding strategies in China VII. Samsung’s competitors in the Chinese market VIII. SWOT Analysis IX. Conclusion and Suggestions

第一节 策划书种类及内容 第二节 自我推销策划书 第三节 人员推销策划书 第四节 广告策划书 第五节 市场营销策划书 第六节 商业策划书

1. Overview •Company Overview •Main Business •Internet market in the world and China •Chinese internet users behavior 2. Business Model of Baidu 3. Marketing Strategies of Baidu 4. Competitors Analysis and SWOT Analysis 5. Major Problems of Baidu 6. Future of Baidu 7. Conclusion

1.解释分销渠道的定义，阐述分销渠道的功能 2.描述分销渠道的类型和结构 3.阐述分销渠道抉择的步骤及影响因素，并能够根据对有关影响因素的评价选择适合的分销渠道 4.了解渠道管理和调整的有关内容 5.阐述批发商业的概念、作用、类型 6.阐述零售商业的概念、作用、类型

❖ H&M Story and Overview ❖ Fast Fashion Market ❖ H&M Main Business Activites ❖ H&M Business Model ❖ H&M market segments and targets ❖ Competitor Analysis ❖ SWOT Analysis ❖ Challenges faced by H&M ❖ H&M Marketing Strategies ❖ H&M Future Development

Overview of Beverage industry and Nonalcohol business trend in the world Overview of Beverage industry and Non￾alcohol business trend in the China Introduction of Master Kong Competitors Master Kong’s Business model Brand and product What are the values Master Kong created for consumers? What makes Master Kong’s consumer happy and loyal Consumer market SWOT analysis Challenges in China Next Step in China

学完本章，你应该能够： 1．明确新产品的概念 2．描述产品生命周期的概念缉四个阶段的特征，掌握企业在产品生命周期各个阶段的策略 3．掌握新产品开发的程序及其相关原理

第一节 影响定价的主要因素 第二节 确定基本价格的一般方法 第三节 定价的基本策略 第四节 价格调整及价格变动反应