Organizational Control Managers must monitor evaluate Are we efficiently converting inputs into outputs? Must accurately measure units of inputs and outputs. Is product quality improving e Are we competitive with other firms? Are employees responsive to customers? customer service is increasingly important. Are our managers innovative in outlook? Does the control system encourage risk-taking

The planning process Planning is the process used by managers to identify and select goals and courses of action for the organization The organizational plan that results from the planning process details the goals to be attained o The pattern of decisions managers take to reach these goals is the organizations strategy

Ethics and stakeholders sTakeholders: people or groups that have an interest in the organization Stakeholders include employees, customers, shareholders, suppliers, and others Stakeholders often want different outcomes and managers must work to satisfy as many as possible Ethics: a set of beliefs about right and wrong. Ethics guide people in dealings with stakeholders and others, to determine appropriate actions Managers often must choose between the conflicting interest of stakeholders Irwin/McGraw-Hill CThe McGran-Hill Companies, Inc, 2000

Organizational Environment Organizational Environment: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats. Opportunities: openings for managers to enhance revenues or open markets. New technologies, new markets and ideas. Threats: issues that can harm an organization. economic recessions, oil shortages

第一节人力资源 一、资源: 人们赖以生存和发展的自然基础 传统农业时期: 三分说: labourcapital/lland 四分说:加 management

Analyzing Consumer Markets and Buying Behavior Marketing Management Tenth edition Philip Kotler

Factors to Consider Before Going global Selecting Foreign Markets Foreign Market Entry Product Adaption for Global Marketing Management Organization of global Activities C2000 Prentice Hall

4.1企业信息化的方式和要求 4.2企业信息化中的组织变革 4.3企业信息化中的管理变革 4.4企业信息化中的观念变革

[第一章思考与练习] 1.申农的“信息是用来消除不确定性的东西”的定义有什么局限? 2.维纳的“信息是人和外界相互作用过程中相互交换的内容的名称”的定义有什么局限? 3.什么是企业信息管理?它包括哪些内容? 4.为什么说“信息就是资源”的说法不妥?

Goal of the Firm 1) Profit Maximization? this goal ignores: a) TIMING of Returns (Time Value of Money Ch. 5) b) UNCERTAINTY of Returns (Risk- Ch. 6)