Ethics and stakeholders sTakeholders: people or groups that have an interest in the organization Stakeholders include employees, customers, shareholders, suppliers, and others Stakeholders often want different outcomes and managers must work to satisfy as many as possible Ethics: a set of beliefs about right and wrong. Ethics guide people in dealings with stakeholders and others, to determine appropriate actions Managers often must choose between the conflicting interest of stakeholders Irwin/McGraw-Hill CThe McGran-Hill Companies, Inc, 2000

Organizational Environment Organizational Environment: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats. Opportunities: openings for managers to enhance revenues or open markets. New technologies, new markets and ideas. Threats: issues that can harm an organization. economic recessions, oil shortages

第一节人力资源 一、资源: 人们赖以生存和发展的自然基础 传统农业时期: 三分说: labourcapital/lland 四分说:加 management

Analyzing Consumer Markets and Buying Behavior Marketing Management Tenth edition Philip Kotler

Factors to Consider Before Going global Selecting Foreign Markets Foreign Market Entry Product Adaption for Global Marketing Management Organization of global Activities C2000 Prentice Hall

4.1企业信息化的方式和要求 4.2企业信息化中的组织变革 4.3企业信息化中的管理变革 4.4企业信息化中的观念变革

[第一章思考与练习] 1.申农的“信息是用来消除不确定性的东西”的定义有什么局限? 2.维纳的“信息是人和外界相互作用过程中相互交换的内容的名称”的定义有什么局限? 3.什么是企业信息管理?它包括哪些内容? 4.为什么说“信息就是资源”的说法不妥?

Goal of the Firm 1) Profit Maximization? this goal ignores: a) TIMING of Returns (Time Value of Money Ch. 5) b) UNCERTAINTY of Returns (Risk- Ch. 6)

在当今信息社会,不论是从事行政管理、企业管理、还是从事文化管理、科技管理,在管理工作 中都存在有信息管理的工作任务。对于管理者来说,除了运用计算机进行在线信息管理之外,都还有 诸如信息获取、信息加工、信息激活、信息公开与保护、信息活动的策划等不使用计算机进行的信息

5.1企业信息的管理程序 5.2信息采集的方法 5.4信息分析的方法 5.4信息存储的方法