对外经济贸易大学：《营销学原理》精品课程教学大纲 Principles of Marketing

I. Product Life Cycle I. Product Life Cycle II. Packaging II. Packaging III. Product Line Decisions III. Product Line Decisions IV. Brand and Brand IV. Brand and Brand Management Management

I. Sales Promotion I. Sales Promotion II. Public Relations II. Public Relations

对外经济贸易大学：《营销学原理》课程教学资源（作业习题）

对外经济贸易大学：《营销学原理》课程教学资源（试卷习题）2002-2003期末考试试卷（A 卷）试卷

I. Personal selling I. Personal selling II. Role of Sales force II. Role of Sales force III. Sales force management III. Sales force management IV. Selling process IV. Selling process V. Customer Relationship V. Customer Relationship Management Management

I. New Product Pricing Strategies I. New Product Pricing Strategies II. Product Mix Pricing Strategies II. Product Mix Pricing Strategies III. Adjustment Strategies III. Adjustment Strategies IV. Initiating & Reactions IV. Initiating & Reactions to Price Price Changes Changes

I. What is a Distribution I. What is a Distribution Channel? Channel? II. Roles of Distribution Channels II. Roles of Distribution Channels III. Designing of Distribution III. Designing of Distribution Channels Channels IV. Distribution Channel IV. Distribution Channel Management Management

I. Factors Affecting Price I. Factors Affecting Price Decisions Decisions II. The Market and Demand II. The Market and Demand III. Approaches to setting III. Approaches to setting prices

对外经济贸易大学：《营销学原理》精品课程教学资源（试题）1997-1998学年试卷（答案）