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文档格式:PDF 文档大小:3.41MB 文档页数:62
1. High End Food & Beverage Market Overview 2. Company & Brand Overview 3. Business Model 4. China Market Analysis 5. STP Analysis 6. Competitor Analysis 7. Marketing Mix & SWOT 8. Retailing System 9. Communication 10. Conclusion
文档格式:PPSX 文档大小:7.61MB 文档页数:49
复旦大学:《中国市场营销 Marketing in China》课堂展示案例_Marketing in Chiana Presentation(Tmall)
文档格式:PPTX 文档大小:233.98KB 文档页数:25
Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out
文档格式:PPTX 文档大小:16.69MB 文档页数:41
Mercedes Benz Strategic Summary Market Overview Marketing Plan Conclusions and Recommendations
文档格式:PPTX 文档大小:3.48MB 文档页数:68
*P&G over view *Business model *How P&G understand Chinese market and consumers? *Behavior of Chinese consumer for beauty products *P&G in cosmetics market *SWOT analysis *Problem & next step
文档格式:PDF 文档大小:8.63MB 文档页数:69
复旦大学:《中国市场营销 Marketing in China》课堂展示案例_ANGELA LUH & YINHWEE LIM Marketing in China
文档格式:PPTX 文档大小:5.52MB 文档页数:27
复旦大学:《中国市场营销 Marketing in China》课堂展示案例_Iphone KS.He C.Dubois
文档格式:PPTX 文档大小:3.39MB 文档页数:33
1 Company Overview 2 Chinese Market 3 5 force analysis 4 4P analysis 5 Suggestion
文档格式:PPTX 文档大小:7.9MB 文档页数:38
1. Overview 1. World café market 2. History 3. What is Starbucks 4. Company’s figure 5. Business model 6. Marketing strategy 3 Starbacks 2. Analysis 1. SWOT 2. Chinese market 3. Starbucks in China 4. Competitors 5. Obstacles 6. Future plan
文档格式:PPT 文档大小:238KB 文档页数:20
1.基本概念 2.市场需求预测 3.市场细分与选择 4.营销组合
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