This study examines the relationship between the extent of initial public offering (IPO) underpricing and market sentiment surrounding technology issues listing on the Australian Stock Exchange(AsX) during 1999 and 2000. We consider hype surrounding these issues as reflected in the media and as reflected in the market 's sentiment towards recent offerings by similar firms We also consider the relationship between technology firms' need for follow-on offerings due to

13.1 The Capital Asset Pricing Model in Brief 13.2 Determining of the Risk Premium on the Market Portfolio 13.3 Beta and Risk Premiums on Individual Securities 13.4 Using the CAPM in Portfolio Selection 13.5 Valuation & Regulating Rates of Return

Structure Market environments Market demand for a competitive firm Short-run- supply decision Upward sloping MC curve Shut- down condition Long -run- supply decision Comparing long-run- and short--run decisions Producer's' surplus and profits

Chapter 8 Internet market Promotion 8.1 Introduction, category and function of Internet Marketing 8.1.1 Internet marketing conception and characteristic 1. Internet marketing What is Internet marketing? Internet marketing or Internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

Corporate finance 1. Theoretical Approaches 1.1. Corporate Finance in Arrow-Debreu world Complete market, perfect market, perfect competition, symmetric information, private consumption Risk: risk sharing, risk pooling, technology shocks, individual vs aggregate shocks Lucas(1978): existence of equilibrium asset price Merton: continuous-time pricing model

The Multiplier Process as Market Exchange Process A Contribution to the micro Foundation of Keynesian macroeconomics Abstract Traditional equilibrium analysis has been incorrectly founded once an\ordering issue\is

LECTURE 1 Introduction of International Shipping LECTURE 2 Liner Shipping Market LECTURE 3 Liner Shipping Market LECTURE 4 Liner Shipping Operation LECTURE 5 Liner Shipping Operation LECTURE 6 ships routing 航线配船 LECTURE 7 ships routing 航线配船 LECTURE 8 Mid-term recitation 期中习题课 LECTURE 9 B/L and Related Conventions 提单和相关公约 LECTURE 10 B/L and Related Conventions 提单和相关公约 LECTURE 11 B/L and Related Conventions 提单和相关公约 LECTURE 12 班轮运输企业管理 Liner Enterprise Management

Returns The Historical Record Average Returns: The First Lesson The Variability of Returns: The Second Lesson More oAverage Returns Capital Market Efficiency

1 summary 1.1 the company 1.2 analysis of the market 1.3 brand example 2 information accessment2.1 target market 2.2 product positioning 2.3 marketing strategy3 solution 3.1 targeting strategy 3.2 product positioning 3.3 marketing strategy 4 justification The example of swatch

＊P&G over view ＊Business model ＊How P&G understand Chinese market and consumers? ＊Behavior of Chinese consumer for beauty products ＊P&G in cosmetics market ＊SWOT analysis ＊Problem & next step