第一节反不正当竞争法 第二节反垄断法

本章主要介绍EDI电子数据交换技术 的运用,通过本章学习,要求学生掌握EDI 的概念、掌握组成EDI的软件硬件系统和 EDI标准,熟悉EDI应用的典型案例。 第一节 EDI 概述 第二节 EDI应用系统 第三节 EDI标准 第四节 案例分析

10.1传统的支付方式 10.2电子支付 10.3国际上通行的两种电子支付安全协议 10.4网上银行 10.5电子支付中存在的问题

本章主要讲解了网络营销的基本概念、 特点与功能、以及各项网络营销具体业务 的常规做法等。通过本章的学习,要求学 生掌握的内容包括网络营销基础知识、网 络商务信息采集与处理、网络商务信息发 布、网络促销等几个部分,并能利用所学 知识能对实际生活中的网络营销案例进 全面分析与灵活运用。 第一节 网络营销概述 第二节 网络信息的收集与发布 第三节 网络市场调查 第四节 网络营销策略 第五节 案例分析

Chapter 9 The principle of ebXML 9.1 The introduction of ebXML 9.1.1 What is ebXML? ebXML is a global electronic business standard that is sponsored by UN/CEFACT(United Nations Center For Trade Facilitation And Electronic Business)and OASIS(Organization for the Advancement of Structural Information Standards). ebXML thus defines a framework for global

Chapter6 Transaction behavior on the internet 6.1 consumer buying behavior 6. 1. 1 What is Consumer Buying Behavior Buying Behavior is the decision processes and acts of people involved in bu product Need to understand why consumers make the purchases that they make? what factors influence consumer purchases? the changing factors in our society

Chapter 2 The strategy of the development of E-Commerce 2. 1 The importance of the development of E-Commerce's research The impact of e-commerce, particularly in business to business(B2B)transactions, continues to grow. Customers increasingly expect to be able to deal with suppliers electronically as a matter

Chapter 8 Internet market Promotion 8.1 Introduction, category and function of Internet Marketing 8.1.1 Internet marketing conception and characteristic 1. Internet marketing What is Internet marketing? Internet marketing or Internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

6.1网络营销概述 6.2网络营销的特点与功能 6.3网络营销系统 6.4网络营销的模式 6.5网络营销的客户关系管理 6.6网络营销的策略

2.1计算机与网络(补充内容) 2.2互联网简介 2.3互联网提供的服务 2.4计算机网络概述 2.5网络互联技术 2.6电子数据交换系统