复旦大学：《中国文化与商业实践 Marketing placement in China》参考资料_of hamburger and social space

复旦大学：《中国文化与商业实践 Marketing placement in China》参考资料_gift giving

复旦大学：《中国文化与商业实践 Marketing placement in China》参考资料_Away from Nanking Road：Small Stores and Neighborhood Life in Modern Shanghai

复旦大学：《学术英语（管理科学）Academic English for Business》学术英语综合素养教学课件_Unit 2 Marketing Text B The 5Ps in action

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_zara

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_volkswagen presentation w animations

◼ E-business in the world ◼ E-business in China ◼ Tencent QQ and Wechat: ◼ Company Overview and key business figures ◼ Situation Analysis ◼ competitors’ analysis ◼ E-business strategies ◼ Communications

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Shangri-La Hotel

＊P&G over view ＊Business model ＊How P&G understand Chinese market and consumers? ＊Behavior of Chinese consumer for beauty products ＊P&G in cosmetics market ＊SWOT analysis ＊Problem & next step

Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out