I. Wholesaling I. Wholesaling II. Retailing II. Retailing III. Direct Marketing III. Direct Marketing & Online Marketing & Online Marketing IV. Logistics IV. Logistics

I. Factors Affecting Price I. Factors Affecting Price Decisions Decisions II. The Market and Demand II. The Market and Demand III. Approaches to setting III. Approaches to setting prices

I. Product Life Cycle I. Product Life Cycle II. Packaging II. Packaging III. Product Line Decisions III. Product Line Decisions IV. Brand and Brand IV. Brand and Brand Management Management

I. Stages in Market I. Stages in Market Orientation Orientation II. Segmenting Markets II. Segmenting Markets III. Market Targeting III. Market Targeting IV. Positioning IV. Positioning

I. The Company I. The Company’s Microenvironment Microenvironment II. The Company II. The Company’s Macroenvironment Macroenvironment III. Responding to the III. Responding to the Marketing Environment Marketing Environment

I. What is Marketing? I. What is Marketing? II. Evolution of Marketing II. Evolution of Marketing III. Marketing Management III. Marketing Management IV. Marketing Management IV. Marketing Management Philosophies Philosophies

对外经济贸易大学：《营销学原理》精品课程教学资源（作业）作业习题

独资权益与合伙权益 股东权益 企业的性质与组织形式

其他流转税 所得税 增值税

负债的性质与分类 非流动负债 负债分析 流动负债