• Ⅰ. Nida’s analysis of the process of translation • (1) analysis of the source text • (2) transfer from the source to the target language • (3) restructuring in the target language • (4) testing of the translated text with persons who represent the intended（future） audience

Fast Fashion Market Company Background Business Model Marketing & Retailing strategy/4P Competitor analysis SWOT Analysis Future Strategy

◼ E-business in the world ◼ E-business in China ◼ Tencent QQ and Wechat: ◼ Company Overview and key business figures ◼ Situation Analysis ◼ competitors’ analysis ◼ E-business strategies ◼ Communications

Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out

Introduction Cost-benefit analysis is a set of practical procedures for guiding public expenditure decisions

❖ H&M Story and Overview ❖ Fast Fashion Market ❖ H&M Main Business Activites ❖ H&M Business Model ❖ H&M market segments and targets ❖ Competitor Analysis ❖ SWOT Analysis ❖ Challenges faced by H&M ❖ H&M Marketing Strategies ❖ H&M Future Development

1. Overview •Company Overview •Main Business •Internet market in the world and China •Chinese internet users behavior 2. Business Model of Baidu 3. Marketing Strategies of Baidu 4. Competitors Analysis and SWOT Analysis 5. Major Problems of Baidu 6. Future of Baidu 7. Conclusion

▪ Overview of Beverage industry and Non-alcohol business trend in the world and in China ▪ Coca Cola business model and brands and products ▪ The consumer value Coca Cola created and What can Coca Cola do to make clients happy and loyal ▪ Consumer market analysis of Coca Cola ▪ SWOT and Competitor analysis in China ▪ How to face the challenges in China

1 Company Overview 2 Chinese Market 3 5 force analysis 4 4P analysis 5 Suggestion

Policy analysis is hard Why is it so hard to tell what's going on with government actions? Consider lowering income tax rates. Will lowering taxes increase work effort and labor supply? · Unlike the physical and natural sciences, difficult to perform carefully controlled experiments on the economy