ENGINEERING ECONOMICS II INVESTMENT ANALYSIS Companies(and individuals) invest money in order to earn money Examples Build a factory to make washing machines and dryers → Open laundromat Write novel(what is being invested here?) Get a degree in chemical engineering

THE TWO BASIC INVESTMENT CONCERNS PROFITABILITY (HOW MUCH MONEY WILL I MAKE?) risK (WHAT ARE MY CHANCES OF MAKING IT?)

吉林大学：《金融学》专题教学资源（PPT课件讲稿）Chapter 9 Investment Companies