Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Describe how companies are building one-to-one relationships with customers. 4. Explain how personalization is accomplished online. 5. Discuss the issues of e-loyalty and e-trust in EC. 6. Describe consumer market research in EC

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define e-marketplaces and list their components. 2. List the major types of e-marketplaces and describe their features. 3. Describe the various types of EC intermediaries and their roles. 4. Describe electronic catalogs, shopping carts, and search engines

Objectives Focus Warming up 14.1 Selling and buying 14.2 The sales process 14.3 Selling your own product 14.4 Negotiation on the phone 14.5 Getting it right in negotiations 14.6 Negotiation an international deal Sum up Assignments

1 What do I have to do? （1)Background information （2)phrases and sentences

In this part, you’ll Learn about the “4Ps” and “4Cs” of marketing. Look at some familiar products and how they are marketed Promote a product with what you learned about marketing

Objectives Focus Warming up 8.1 What seems to be the problem? 8.2 We all make mistakes –sometimes! 8.3 Complaining and apologizing 8.4 Friday afternoon: Delivery problems 8.5 Only the best is good enough 8.6 Monday morning：After-sales problems Sum-up Assignment

Objectives Focus Warming up 6.1 Exchanging information 6.2 Making enquiries 6.3 Answering enquiries 6.4 Placing and filling orders Sum-up Assignment

Objectives Focus Warming up 4.1 Summarizing a conversation 4.2 Using notes to write a report 4.3 Planning and editing a report Sum-up Assignment

Objectives Focus Warming up 2.1 Communicating in writing 2.2 Names and addresses 2.3 Layout and style 2.4 Thinking about your reader 2.5 Sending messages Sum-up Assignment

what's your 1. Taking part in a meeting opinion? a. Find out what the other people think: What are Mr. Brown, your what do views on