I. Characteristics of Business I. Characteristics of Business Markets Markets II. Model of Business Buying II. Model of Business Buying Behavior Behavior III. Business Buying Situations III. Business Buying Situations and Process and Process IV. Value Building and Relationship IV. Value Building and Relationship Marketing Marketing V. Internal Marketing V. Internal Marketing
I. Levels & Structure of Demand I. Levels & Structure of Demand II. Measuring Current Demand, II. Measuring Current Demand, Area Demand, Future Demand Area Demand, Future Demand III. Sales Forecasting III. Sales Forecasting Techniques Techniques
I. Managing Marketing Efforts I. Managing Marketing Efforts II. Organizing the Marketing II. Organizing the Marketing Department Department III. Four skills needed for III. Four skills needed for effective implementation effective implementation IV. Types of Control IV. Types of Control V. Marketing Control Process V. Marketing Control Process VI. Marketing Audits VI. Marketing Audits
I. Discussion on Strategy I. Discussion on Strategy II. What is Strategic Planning II. What is Strategic Planning III. Steps in Strategic Planning III. Steps in Strategic Planning IV. Planning Functional IV. Planning Functional Strategies Strategies
I. The Importance of I. The Importance of information information II. The Marketing Information II. The Marketing Information System III. The Marketing Research III. The Marketing Research Process Process IV. Research Plan Designing IV. Research Plan Designing and Execution and Execution
I. Factors Affecting Consumer I. Factors Affecting Consumer Behavior Behavior II. Types of Buying Decision II. Types of Buying Decision Behavior Behavior III. The Buyer Decision Process III. The Buyer Decision Process IV. The Buyer Decision Process IV. The Buyer Decision Process for New Products for New Products
1997年在职研究生作文 Part Writing(30 minutes,15 points) Directions: In this part, you are allowed 30minutes to write a composition of no less than 100 words on The problem s I have in my English study. Your composition should be based on the following outline given in Chinese. Outline:①遇到哪些困难 ②产生原因 ③如何克服 The problems I have in my English study During my study of English, meet with some problems