6.1 Understand the applications of prescriptive analytics techniques in combination with reporting and predictive analytics 6.2 Understand the basic concepts of analytical decision modeling 6.3 Understand the concepts of analytical models for selected decision problems, including linear programming and simulation models for decision support 6.4 Describe how spreadsheets can be used for analytical modeling and solutions 6.5 Explain the basic concepts of optimization and when to use them 6.6 Describe how to structure a linear programming model 6.7 Explain what is meant by sensitivity analysis, what-if analysis, and goal seeking 6.8 Understand the concepts and applications of different types of simulation 6.9 Understand potential applications of discrete event simulation

5.1 Describe text mining and understand the need for text mining 5.2 Differentiate among text analytics, text mining, and data mining 5.3 Understand the different application areas for text mining 5.4 Know the process of carrying out a text mining project 5.5 Appreciate the different methods to introduce structure to text-based data 5.6 Describe sentiment analysis 5.7 Develop familiarity with popular applications of sentiment analysis 5.8 Learn the common methods for sentiment analysis 5.9 Become familiar with speech analytics as it relates to sentiment analysis

复旦大学：《商务智能》课程教学大纲（混合教学）商务数据分析 Business Intelligence

《商务智能：数据分析的管理视角 Business Intelligence, Analytics, and Data Science：A Managerial Perspective》教学资源（PPT课件，第3版）Chapter 05 Text and Web Analytics

《商务智能：数据分析的管理视角 Business Intelligence, Analytics, and Data Science：A Managerial Perspective》教学资源（PPT课件，第3版）Chapter 06 Big Data and Analytics

《商务智能：数据分析的管理视角 Business Intelligence, Analytics, and Data Science：A Managerial Perspective》教学资源（PPT课件，第3版）Chapter 04 Data Mining

《商务智能：数据分析的管理视角 Business Intelligence, Analytics, and Data Science：A Managerial Perspective》教学资源（PPT课件，第3版）Chapter 02 Data Warehousing

◼ 商务智能概述 ◼ 在线分析处理OLAP技术 ◼ 数据挖掘技术和方法* ◼ 数据挖掘过程 ◼ 数据仓库 ◼ 商务智能应用*

复旦大学：《管理信息系统 Management Information Systems》（英文版）课程PPT_PART I Introduction to the Concept of Information Systems in Business Session 5 Summary of IS Concept and Application Framework

复旦大学：《管理信息系统 Management Information Systems》（英文）课程PPT_PART I Foundations of Information Systems in Business Session 3 Understanding IS from BusinessP