The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into “the making of” Business Model Generation

I. Characteristics of Business I. Characteristics of Business Markets Markets II. Model of Business Buying II. Model of Business Buying Behavior Behavior III. Business Buying Situations III. Business Buying Situations and Process and Process IV. Value Building and Relationship IV. Value Building and Relationship Marketing Marketing V. Internal Marketing V. Internal Marketing

 The Roles of Business Process Analysis  Business Process Modeling  Diagrams to Model Business Processes  Business Analysis and Modeling Approaches  Methodology Selection  Business Process Performance KPIs  A framework for determining what metrics  Estimating and demonstrating ROI on BPM  How to Estimate the ROI on BPM  References

 Businesses and Business Processes  Business Innovation and Process Improvement  Business Process Management (BPM)  Business Process Management life-cycle  Design, Modeling, Execution, Monitoring, Optimization  BPM and IBM SOA Lifecycle  Summary  References

Lesson Thirteen Creating an Effective Business Plan( Abstract: This article (including the following two texts) tells how to prepare a business plan. USually a business plan consists of the following structures: Introductory Elements, Business Description, The Market Development Production, Sales Marketing Management, Financials

Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need

◼ E-business in the world ◼ E-business in China ◼ Tencent QQ and Wechat: ◼ Company Overview and key business figures ◼ Situation Analysis ◼ competitors’ analysis ◼ E-business strategies ◼ Communications

 Business Process Modeling Notation (BPMN)  Business Process Executive Language (BPEL)  XML Process Definition Language (XPDL)  Brief Comparison  References

2.1 Understand the nature of data as it relates to business intelligence (BI) and analytics 2.2 Learn the methods used to make real-world data analytics ready 2.3 Describe statistical modeling and its relationship to business analytics 2.4 Learn about descriptive and inferential statistics 2.5 Define business reporting, and understand its historical evolution

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