Unit Two Culture Unit Three Copyright Unit Four Language and Economy Unit Five Business Ethics Unit Six Psychological Health Unit Seven Hopes and fears for the Future Unit Eight Globalization – For and Against

The March-April 1974 issue for businesses selling It is now widely recognized that one of the main of HBR carried an article products that are pur. determinants of business profitability is market that reported on Phases I chased infrequently by a share. Under most circumstances, enterprises that and II of a project spon-

The diffusion of new products and new processes of production within and between business enterprises is clearly one of the fundamental aspects of the process of growth and transformation of contemporary economies It is well known that the diffusion of new products and processes takes varying lengths of time: some economic agents adopt very early after the development of an innovation while others sometimes do it only after decades

哈佛商学院，商办的梵蒂冈。MBA，成功与富有的象征。 以前，美国的年轻学子梦寐以求进入法学院与医学院；现在，学生们纷纷 地挤向商学院，去追求企管硕士 MBA 文凭。 MBA，通往上流社会的通行证。 哈佛商学院培养的是总经理人材。这一宗旨近一个世纪以来从未改变

⚫ Field Work ⚫ Reading A ⚫ Reading B ⚫ Simulated Writing ⚫ Listening ⚫ Speaking ⚫ Presentation

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the strategic planning process. 2. Describe the purpose and content of a business plan. 3. Understand how e-commerce impacts the strategic planning process. 4. Understand how EC applications are formulated, justified, and prioritized

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry

商法是调整市场经济的重要法律制度,发挥着其他法律部门 所不可取代的巨大作用。然而,由于我国长期受“重农抑商思想 的影响和市场经济的极端不发达,商法并未得到足够充分的发展。 直到上个世纪80年代后期,商法在我国才逐渐引起人们的重视

保险业 The insurance industry 保证重点支出 Ensure funding for priority areas 被兼并或挤掉 annexed or forced out of business 补发拖 欠的养 老金 Clear up pension payments in arrears

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user