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《Innovation, Diversity and Diffusion:A Self-Organisation Model》4 Buzzell-1975-market share-a key profitability

The March-April 1974 issue for businesses selling It is now widely recognized that one of the main of HBR carried an article products that are pur. determinants of business profitability is market that reported on Phases I chased infrequently by a share. Under most circumstances, enterprises that and II of a project spon-
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