14.1 INTRODUCTION 14.2 WHAT IS DATA 14.3 DESCRIBING VARIABLES 14.4 THE CONCEPT OF A STATISTICAL DISTRIBUTION 14.5 SUMMARY 14.6 THE NATURE OF A SAMPLE 14.8 DESCRIBING SAMPLE DATA 14.7 DATA ANALYSIS USING SAMPLE DATA 14.9 INVESTIGATING RELATIONSHIPS BETWEEN VARIABLES

◼ Outlier and Outlier Analysis ◼ Outlier Detection Methods ◼ Statistical Approaches ◼ Proximity-Base Approaches ◼ Clustering-Base Approaches ◼ Classification Approaches ◼ Summary

◼ Cluster Analysis: Basic Concepts ◼ Partitioning Methods ◼ Hierarchical Methods ◼ Density-Based Methods ◼ Grid-Based Methods ◼ Evaluation of Clustering ◼ Summary

• Ⅰ. Nida’s analysis of the process of translation • (1) analysis of the source text • (2) transfer from the source to the target language • (3) restructuring in the target language • (4) testing of the translated text with persons who represent the intended（future） audience

Fast Fashion Market Company Background Business Model Marketing & Retailing strategy/4P Competitor analysis SWOT Analysis Future Strategy

◼ E-business in the world ◼ E-business in China ◼ Tencent QQ and Wechat: ◼ Company Overview and key business figures ◼ Situation Analysis ◼ competitors’ analysis ◼ E-business strategies ◼ Communications

Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out

In the chapter we first shall consider the nodal analysis and introduce the networks containing dependent sources. In addition later in the chapter we shall consider state(状态)- variable analysis

❖ H&M Story and Overview ❖ Fast Fashion Market ❖ H&M Main Business Activites ❖ H&M Business Model ❖ H&M market segments and targets ❖ Competitor Analysis ❖ SWOT Analysis ❖ Challenges faced by H&M ❖ H&M Marketing Strategies ❖ H&M Future Development

1. Overview •Company Overview •Main Business •Internet market in the world and China •Chinese internet users behavior 2. Business Model of Baidu 3. Marketing Strategies of Baidu 4. Competitors Analysis and SWOT Analysis 5. Major Problems of Baidu 6. Future of Baidu 7. Conclusion