To Describe Major Aspects of Financial Merchandise Planning and Management To Explain the cost and retail methods of Accounting To Examine alternative methods of Inventory Control To Integrate Dollar and Unit Merchandising Control Concepts

1.1企业信息管理概述 1.2企业信息管理学概述 1.3企业的常规管理与信息管理

3.1企业计算机系统管理的内容 3.2企业计算机系统的运行与维护 3.3企业文献信息系统的管理 3.4企业信息系统的再开发

Factors to Consider Before Going global Selecting Foreign Markets Foreign Market Entry Product Adaption for Global Marketing Management Organization of global Activities C2000 Prentice Hall

Organizational Environment Organizational Environment: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats. Opportunities: openings for managers to enhance revenues or open markets. New technologies, new markets and ideas. Threats: issues that can harm an organization. economic recessions, oil shortages

Ethics and stakeholders sTakeholders: people or groups that have an interest in the organization Stakeholders include employees, customers, shareholders, suppliers, and others Stakeholders often want different outcomes and managers must work to satisfy as many as possible Ethics: a set of beliefs about right and wrong. Ethics guide people in dealings with stakeholders and others, to determine appropriate actions Managers often must choose between the conflicting interest of stakeholders Irwin/McGraw-Hill CThe McGran-Hill Companies, Inc, 2000

The planning process Planning is the process used by managers to identify and select goals and courses of action for the organization The organizational plan that results from the planning process details the goals to be attained o The pattern of decisions managers take to reach these goals is the organizations strategy

Personality traits Personality Traits: Characteristics that influence how people think, feel and behave on and off the job. Include tendencies to be enthusiastic demanding, easy-going, nervous, etc. Each trait can be viewed on a continuum, from low to high There is no \wrong trait, but rather managers have

Leadership Leadership is the process where a person exerts influence over others and inspires, motivates and directs their activities to achieve goals. Effective leadership increases the firm' b ability to meet new challenges. Leader: The person exerting the influence Personal Leadership style: the ways leaders choose to influence others Some leaders delegate and support subordinates, others are very authoritarian Managers at all levels have their own Irwin/McGraw-Hill leadership style

Importance of Good Communication o Good communication allows a firm to a Learn new skills and technologies a Become more responsive to customers Improve quality of their product or service Foster innovation eFfective communication is needed by all Managers Irwin/McGraw-Hill